Customer Analytics

Prove Your Marketing Worth
In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Digital Asset Management vs. Dropbox, Box and WeTransfer
Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Automate Performance with Marketing Automation
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Master Omnichannel Campaign Management
Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Digital Document Processes In 2020: A Spotlight On Western Europe
In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

2021 Digital Trends: Financial Services and Insurance in Focus
During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

2021 B2B Marketing Trends Report: How To Deal With Digital Burnout
Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

ON24 Webinar Benchmarks Report 2021
Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Making the Leap to a Digital-First Enterprise
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...
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