Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

How can you continue to make improvements in spite of unexpected challenges? Realising customer experience...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

The way we work has changed. Modern organizations are putting together new technology systems that allow...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

See what your brand can accomplish with the right brand management software. These days, brand management...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...