The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Deliver better customer experiences – even when the unexpected happens. Delivering a great customer...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...