Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

From print to digital, from written to spoken words and beyond, Jysk Fynske Medier (JFM) is the second...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

Following one of the most challenging years in business history, the pandemic has forced every company...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...