How can companies maximize their investments and take full advantage of the resources they already have...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

In a world where commercial success is increasingly defined by the quality of the customer experience...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....