Marketing Analytics
2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Push Notifications: What They Are, How They Work, and Why They Matter
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...
Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...
Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...
Automate Performance with Marketing Automation
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...
Gepersonaliseerde inhoud leveren voor dummies
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...
Digital Document Processes In 2020: A Spotlight On Western Europe
In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...
Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...
Driving Radical Customer Service Innovation
How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...
The Definitive Guide to Lead Generation
In today's marketing climate, lead generation has become a popular strategy to help create demand and...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....
The Future of Creative Experiences
About the Report Creative obstacles and opportunities in an evolving workplace. We surveyed 400 US-based...
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