You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

With the right technology and tools in place you can do what your competitors aren't doing to make the...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

Digital experience personalization is a major priority for global business leaders and investment plans...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...