In order to come out on top in the marketing world, you must structure for customer centricity. But how...

How can companies maximize their investments and take full advantage of the resources they already have...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...