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Marketing in the Dark: Dark Social

Published by: IBM

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.
This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers carried out during the summer of 2017.
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Lang: ENG
Type: Whitepaper Length: 14 pages

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