Marketing Technology
A CIO's Strategy Framework for Disruptive Transformation
This is a whitepaper by IDG on behalf of Adobe. Today, we don't know how we will return to our workplaces,...
Eight Digital Best Practices for Procurement Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....
The Ultimate CX Agent Guide
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...
Creative Trends 2022-UK
The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...
From ad hoc to optimized.
People are fed up with technology that makes work harder than it has to be. In fact, Adobe's 2021 State...
Create Empathy, Not Content
If your content strategy isn't as successful as you want it to be, you might benefit from a change of...
10 Reasons to Adopt E-Signature
The way we work has changed. Modern organizations are putting together new technology systems that allow...
Tomorrow's CMO: Marketing's generation of change
About the Guide Following the most challenging period in business history, the next generation of CMOs...
Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...
Reinventing work - New imperatives for the future of working
Following one of the most challenging years in business history, the pandemic has forced every company...
Aberdeen Research: How IT Leaders Modernize Operations with E-signatures
In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations...
In-App Messages: What They Are, How They Work, and Why They Matter
We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...
The IT expert's guide to AI and content management.
More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to...
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