The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Many financial services firms have automated the vast majority of key processes and customer experiences....

With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...