Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Many financial services firms have automated the vast majority of key processes and customer experiences....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....