As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

How can companies maximize their investments and take full advantage of the resources they already have...