According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

No matter how much data you have about your customers, you can only understand what they need and expect...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...