Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Digital experience personalization is a major priority for global business leaders and investment plans...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Creating amazing customer experiences is critical to the success of your business. But implementing the...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...