Segmentation
Understanding the Future of E-Commerce Personalisation
E-commerce professionals often find themselves navigating contradictions, weighing options and generally...
Top Real-Time Customer Acquisition Tips for Marketers
This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...
The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
3 customer journeys to reach beyond business silos
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...
Digital Marketing Transformed: The future of content
Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...
The 2022 headless commerce playbook
Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...
Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
2021 Digital Trends Media, Entertainment and Telecoms Industry
The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...
The Definitive Guide to Marketing Automation
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...
B2B Marketer's Guide to Optimizing Customer Experience
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...
Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...
It Pays to Go Paperless
Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...
Automate Performance with Marketing Automation
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...
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