Segmentation

Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Mindsets for boosting sales productivity
71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

The Definitive Guide to Digital Asset Management
We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...

A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Truth #1 The C-Suite is just not that into you
See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

Customer Engagement Platforms: A BUYER'S GUIDE
Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Get The Most From Your CRM
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

How Businesses Drive Digital Engagement in a COVID World
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...

The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.