Segmentation

The Digital Business: What Do Your Customers Expect?
With every week that passes, our dependency on paper wanes as digital processes are introduced into every...

Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Sales Management Association report: Sales planning practices
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...

Seasonal Insights Guide Spring/Summer 2022
Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

2021 Digital Trends Media, Entertainment and Telecoms Industry
The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

Voldoen aan digitale verwachtingen in HR: een Europees onderzoek
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

The Beginner's Guide to Dynamic Case Management
What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

3 Key Drivers of Employee Belonging
This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Truth #1 The C-Suite is just not that into you
See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

The Definitive Guide to Marketing Automation
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.