Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

As web experiences have become richer and more targeted over the years, there's been a persistent gap...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

The supply chain is experiencing a period of significant change. Changing business and customer requirements...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

How is your organization encouraging inclusive leadership? Download our in-depth quarterly report to...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...