Technology

Guide to Electronic Signatures
Guide to Electronic Signatures As work moves outside the walls of a traditional brick-and-mortar office,...

Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

How to Choose an E-Signature Solution
The benefits of e-signature technology are far reaching. Today, e-signature technology is used around...

Beyond the dotted line. How e-signatures improve IT workflows
Find out how e-signatures can drive efficient digital workflows across an organization, improving the...

Tomorrow's CMO: Marketing's generation of change
About the Guide Following the most challenging period in business history, the next generation of CMOs...

The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate
A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

How Industry 4.0 Brings Smart Marketing to Manufacturing
Bigger. Better. Faster. Stronger. That's the premise of Industry 4.0, where new technologies make connections...

Taking Your In-Person Events Digital
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...
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