Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...