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Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

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There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...