The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...