With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

How can companies maximize their investments and take full advantage of the resources they already have...

In a world where commercial success is increasingly defined by the quality of the customer experience...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...