Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...