Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

How can companies maximize their investments and take full advantage of the resources they already have...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...