In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...