Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

Intelligent technologies power great customer and employee experiences. Artificial Intelligence (AI)...

Customers' expectations have never been higher. We all expect more, especially online. We want experiences...

About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

When the pandemic disrupted every aspect of business and life, telecommunications became nearly as important...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

About the Guide So fast and agile, it hardly feels like work management. There's nothing more stifling...

How sales and marketing can target better together, using insights to identify and convert high-potential...