Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

How can companies maximize their investments and take full advantage of the resources they already have...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...