In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...