Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...