Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

How can companies maximize their investments and take full advantage of the resources they already have...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...