Segmentation

14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

10 Great Virtual Environments You Have to See
Whether those experiences take place face-to-face, on your website or at a conference, delivering on...

ON24 Webinar Benchmarks Report: Canada Edition
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Up and Running: How to Deploy a Modern CMS Quickly
Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that...

Top Real-Time Customer Acquisition Tips for Marketers
This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Customer Engagement Platforms: A BUYER'S GUIDE
Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Accelerating Adobe Experience Cloud Results
Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get...

CPQ for Dummies
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...
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