Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

A CRM system touches every part of your business. It is one of the most critical enablers of your business...

Over the past year, society has proven we can be effective, creative and productive working from anywhere—even...

Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...

The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

The urgency created by events in 2020 acted as a catalyst to faster executive decision-making and action....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Delivering an inspirational online shopping experience is key to convert and retain customers. Having...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...