Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

The Challenge: A UK-based software company, EdgePetrol wanted to optimise its sales process to ensure...

The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

In this 6-page eBook, Aberdeen discusses how today's organizations are focused on streamlining and automating...

Laat niets aan het toeval over wanneer uw afdeling digitaal gaat. Branche-experts voorspellen dat succesvolle...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...