Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

To learn more about the impact of shifting consumer behaviors, PayPal partnered with AdWeek to better...

Retail may never be the same. Consumers who were previously averse to online shopping suddenly embraced...

An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Sales teams want to spend more time selling and less time hunting down information. They want to connect...

Retail and hospitality employers face tough competition for frontline workers—but a flexible, employee-friendly...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Chemical organizations face headwinds on many fronts. Not only has revenue growth stalled, but more disruptors...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...