With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The Challenge: A UK-based software company, EdgePetrol wanted to optimise its sales process to ensure...

Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

To learn more about the impact of shifting consumer behaviors, PayPal partnered with AdWeek to better...

Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...