Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

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Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Deliver better customer experiences – even when the unexpected happens. Delivering a great customer...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

How can companies maximize their investments and take full advantage of the resources they already have...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...