Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

How can companies maximize their investments and take full advantage of the resources they already have...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...