The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...