Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...