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Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

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In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

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Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Following one of the most challenging years in business history, the pandemic has forced every company...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...