Marketing Campaigns
A Marketer's Guide to Building Loyalty
Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...
The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....
Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...
ROI Guidebook
Amplitude is a product intelligence platform that helps teams around the world use their customer data...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
Reinventing work - New imperatives for the future of working
Following one of the most challenging years in business history, the pandemic has forced every company...
Are You Missing Out on eCommerce?
5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...
Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
Modern Customer Retention: What You Need to Know
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...
Retailers Must Seize The Marketplace Opportunity
Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
How modern CRMs are tackling the top 5 marketing pain points
For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...
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