Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...