Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

With every week that passes, our dependency on paper wanes as digital processes are introduced into every...

B2B marketers have shifted the way they do business as digital channels become the default approach....

Laat niets aan het toeval over wanneer uw afdeling digitaal gaat. Branche-experts voorspellen dat succesvolle...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

93% of millennials said that technology was important to them when choosing an employer. If you're in...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...