Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...