Customer Data

Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Adobe Digital Economy Index - Adobe Analytics | UK August 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

The Total Economic Impactâ„¢ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...

Brilliant Experiences, Channel by Channel
Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Streamline customer service with digital workflows
Deliver better customer experiences – even when the unexpected happens. Delivering a great customer...

Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
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